美国图书市场在2009年增长了1.6%,达到261亿美元的价值(Monitor.com)的数据。在这个大市场比以往任何时候都更关注的是找到最好的价格,像亚马逊这样的公司,以其高价值的低价策略也将受益于这样的市场需求。网上书店行业已经成为激烈的业务包括折扣,多样的选择和快速交付,所有的公司都互相挑战。主要竞争对手是亚马逊和巴诺。
亚马逊是第一个进入网上零售的整体思想,从而成为第一推动者他们有豪华设置标准成为行业的规范。亚马逊的唯一特性缺乏是其存在的形式真正的砖和迫击炮商店。这个网络的“实际”零售空间显然让消费者更容易返回或交换他们不满意的产品。这种障碍的亚马逊图书零售巨头的出现的基础巴恩斯和高贵的进入网络购物行业。
网上零售行业的买方人口与特殊利益的人,受过高等教育,专业人士、学生和一个访问互联网和电脑。网上购物者的段近年来急剧增加,由于购物的便利舒适的家和互联网的可访问性。这些发展让消费者更容易登录在网上买。消费者也往往比较价格在零售领导人,这样买家可以用非常大的折扣购买产品相比,在“实际”零售商店购买。消费者的议价能力是基于每个活动公司的竞争战略。因此,消费者可以挑战等收费超过另一个的一个公司,该公司将击败竞争公司的价格
中央昆士兰大学论文代写:图书市场
The United States books market has grown by 1.6% in 2009 to reach a value of $26.1 billion (Data Monitor.com). In this large market sector the focus is more than ever on finding the best prices and firms like Amazon that are known for their high value at low prices strategy are well positioned to benefit from such market need. The Online Bookstore industry have become a fierce business which involves discounts, varied selections and fast delivery in which all companies are challenging each other. The major competitors are Amazon and Barnes and Noble.
Amazon was the first one to get into the whole idea of online retail, and thus being the first mover they had the luxury to set the standards which became the norms for the industry. The only feature lacking for amazon was its presence in the form of real brick and mortar stores. This network of “actual” retail spaces which apparently made it easier for the consumer to return or exchange the products they were not satisfied with. This handicap of Amazon was the basis for the emergence of book retail giants Barnes and Noble to enter into the online shopping industry.
The buyer demographic for the online retail industry is people who have with special interests, highly educated, professionals, students and an access to the Internet and computers. The segment of online shoppers has increased dramatically in recent years due to the convenience of shopping in the comforts of the home and the accessibility of the Internet. These developments have made it easier for consumers to log on and buy on the Internet. Consumers also tend to compare prices among the retail leaders such that buyers are able to buy products with very big discounts compared to ones bought in “actual” retail outlets. The bargaining power of the consumer is based on the competitive strategies of each active firm in the industry. Thus, consumers can challenge one firm for charging more than the other one such that the firm will beat the price of the competing firm
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