新南威尔士论文代写:建立和调整营销组合
新南威尔士论文代写:建立和调整营销组合
麦当劳于1954由一个叫Raymond Kroc的人，想法最初来自一个站在Kroc先生在圣贝纳迪诺看到，加利福尼亚。他们推出的“Speedee服务系统”不到1948，这是现在被称为现代“快餐店”。麦当劳最初的吉祥物是一人上一个汉堡包形头名叫“Speedee”首席的帽子，这个想法最终被替换为麦当劳叔叔我们知道今天。麦当劳已经成为世界上最大和最快的食品供应商，服务约47million客户每天的基础。麦当劳已经成为现在最重视的名字，价值大约250亿美元，并为他们的吉祥物Ronald McDonald，他已经获得了普遍的承认。
否则，总的来说，麦当劳试图提供低价位的商品利润率高。他们在快餐业生存的大部分策略是通过降低成本和针对儿童/学生。
麦当劳的管理策略包括首席执行官，负责制定所有的决策和设计过程中所涉及到的公司。
麦当劳承认他们的员工的重要，并确保他们是完全满意，才为客户服务。麦当劳提供员工一定的员工折扣也奖励和促销活动，进一步的培训，这将导致商店经理的职位并可能超越，例如：当地或国家的经理等。
本质上，麦当劳已在很长一段路，没有什么可以说是去了他们转变成当地企业到世界知名的标志，这是大多数国家的认可。这个信息我认为麦当劳将努力实现下一个更加健康，让孩子们积极投入体育创建自己的球队，他们已经有了自己的孩子马拉松，但是这并不足以表明社会认为他们不会他们的孩子是健康的。
新南威尔士论文代写:建立和调整营销组合
McDonald’s was founded in 1954 by a man named Raymond Kroc, the idea original came from a stand Mr. Kroc saw in San Bernardino, California. Their introduction of the “speedee service system “wasn’t until the 1948, which is now known as in modern day terms “fast food restaurant”. The original mascot of McDonalds was a man with a chief’s hat on top of a hamburger shaped head whose name was “speedee”, this idea was eventually replace with Ronald Mc Donald as we know of it today. McDonalds has become the world largest and fastest food provider which is servicing approximately 47million customers on a daily bases. McDonalds has become now one of the most valued names worth about $25 billion dollars, and for their mascot Ronald McDonald he has gained a universal recognition.
Otherwise overall, McDonalds tries to offer low priced goods with high profit margins. Most of their strategies to survive in fast food industry are by reducing costs and targeting children/students.
McDonalds’s management strategy involves the CEO that is responsible for making all the decision making and designs process involved with the company.
McDonald’s recognizes the important of their employees and makes sure that they are full satisfied before they serve customers. McDonalds offers their employees certain staff discounts also rewards and promotions, with further training which will lead to store manager positions and possibly beyond that EG: local or state manager etc.
In essence to this, McDonalds has come far in a long way and there isn’t much you can say that is going wrong with them from turning into a local business to a worldwide known logo which is recognized in most countries. With this information I think what McDonald’s would be trying to achieve next is becoming more healthier and getting kids active into sports by creating their own teams, which they already have their kids marathons but it’s not enough to show the community that they won’t their kids being fit and healthy.