在这项研究中，获得的信息对汽车购买的消费者行为的一个决定性的和描述性的研究设计选择。在第1章中提出的假设进行了测试，并研究了混合动力汽车的购买的影响因素进行了研究。一个横截面的设计，其中只有一个样本来自目标人群。从受访者中获得的信息，调查方法。本次调查是基于一个正式的结构式问卷。受访者被问到关于混合汽车的购买行为和信息搜索的各种问题。
在这项研究中，主要的数据收集通过分发问卷调查，以解决在这项研究中的具体问题。将问卷发放给被调查的受访者，调查问卷只分发给那些同意合作并参与本次调查的人。问卷将通过手工传递和收集，并通过电子邮件的互联网调查。
由于时间和资源的限制，方便的采样方法。目标抽样人群将依靠研究人员的个人判断。研究人员通过朋友、同事、亲戚和电子邮件的方式随机地将调查问卷随机地分发给研究人员，以获得一个快速而不太贵的研究信息。被调查者不时提醒。研究人员的联系号码和电子邮件在问卷中得到解决，让受访者可以称为研究人员，如果他们不明白的问题的含义。
本研究的目的是检查购买意向HEV。因此，有针对性的受访者是来自不同群体的消费者有购买力。有针对性的年龄组为岁以上的成年人，年龄在18岁以上，由年轻人、中年人和老年人组成。选择的原因是因为18岁以下的人仍然被视为一个十几岁的人，他们有较少的购买力。因此，很少看到18岁以下的人没有他们的父母的支持下购买他们自己的车。此外，通过自我管理的调查方法收集的数据。这种方法被用来为受访者提供足够的时间来仔细回答问题。由于资金和时间的限制，将使用150名受访者的样本。
惠灵顿代写Assignment:通过研究进行的方法
In this research, to get information on the consumer behaviour toward the car purchasing a conclusive and descriptive research design was chosen. The hypotheses that proposed in chapter 1 were tested and the factors that influence the purchasing of hybrid car were examined. A cross-sectional design was used where only one sample was drawn from the target population. To obtain the information from the respondents, the survey method was applied. The survey was based on a formal structured questionnaire. The respondents were asked a variety of questions regarding to the hybrid car purchasing behaviour and information search.
In this research, primary data is collected by distributing questionnaires to solve the specific problem in this study. The questionnaires were distributed to the respondents to be filled up and the questionnaire would only be distributed to those who agree to cooperate and participate in this survey. Questionnaire will be delivered and collected by hand and through internet survey by email.
Due to time and resource constraint, convenience sampling method was used. The target sampling population will rely on the researcher’s personal judgement. To get information of the study in a fast and less expensive way, researcher distributed the questionnaire randomly through friends, colleagues, relatives and email. The respondents were kept reminded from time to time. Researcher’s contact number and email was addressed in the questionnaire so that respondents can call researcher if they don’t understand the meaning of the questions.
The purpose of this study is to examine the purchase intention HEVs. Thus, the targeted respondents are consumers from various groups that have purchasing power. The targeted age groups are adults’ age above 18 years old which consists of young adults, middle-age adults and elderly. The reason of the selection is because people under the age of 18 are still considered as a teenager and they have less purchasing power. Thus, it is rarely to see people under 18 to purchase their own car without the support from their parents. Besides that the data were collected by means of self administered survey method. This method was used to provide sufficient time for respondent to answer the questions carefully. Due to money and time constraint, a sample of 150 respondents will be used.