华盛顿essay代写 The Importance of Culture and Values in Globalization

华盛顿essay代写 The Importance of Culture and Values in Globalization

Negative Implications

An organisation, despite their commitments and aims to achieve establishments, there are some challenges faced by them:

No matter how much culturally strong the product may be, customers may always have an insecurity of a foreign organisation trying to alienate the market. There is not much an organisation can do in this matter as it a perception which changes slowly and gradually.

Government regulations will always remain a barrier and would be discriminating with the organisations i.e. the barriers to entry and exit. The government regulations play an important role in the success or failure of organisations. Such barriers are normally imposed to protect local firms from foreign competition.

Approaching the markets, may prove very costly and may not be feasible as it requires a lot marketing campaigns and hard work.

Making the products culturally strong also requires lot of costs because sometimes you have to modify the product to a great deal or sometimes the product is just not in the culture. For example, Kellogg’s, one the big companies of U.S. did not do well at all when it entered the Indian market because Indians like to have their milk luke or warm and moreover, the industry for breakfast products in India is not very big.

First impression is the last impression, there is a lot risk involved on striking satisfaction with the customers in the first chance.

Conclusion

From the above analysis, we may conclude that inbuilt mixture of culture and values of a country make it hard for a marketer to opt for a standardized strategy to beat competition.

In this era of rapid globalization, different consumers from different cultures have different attitudes, perceptions, tastes, preferences and values, and remain hesitant to purchase foreign products as it is not very easy to trust foreign organisations that quickly.

Since, it is a very complicated relationship between consumers and brands. Therefore the organisations should make considerable efforts to make the consumers trust their products. A consumer’s buying decision is largely depended on its country of origin and wok in accordance to their norms, culture and values. Further, there are some codes and beliefs that stretch across countries while there are others that are culture-specific.

A right identification of country-specific cultural and value dimensions and proper consideration of the same in brand marketing play a vital role in ensuring success in the highly competitive market scenario. Inputs about Indian culture and its value dimensions can be of immense use to brand managers to formulate their marketing strategies to minimize chances of wrong decision-making.

Therefore, right management of Indian culture enables organization to ensure competitive edge and minimizes chances of erroneous decision-making decrease. At the time of starting its journey in a new country like India, the best approach a firm can adopt is to accept major issues involved with culture and values.

华盛顿essay代写 The Importance of Culture and Values in Globalization