华盛顿essay代写 The Importance of Culture and Values in Globalization

华盛顿essay代写 The Importance of Culture and Values in Globalization

Indian culture and core values

Apart from the commonalities, here are certain features which are exclusive to the Indian Culture

India is considered to be very complex for a marketer because of its heterogeneous nature i.e. diverse cultures

The diversity of Indian culture reflects from the existence of many sub-cultures having their own distinct values

There are various cultural dimensions which should not be neglected and it helps create a brand image when it comes to an Indian consumer

Languages

When it comes to languages, India is a land with more than thousand languages, Hindi being the prime language spoken by about 40% of the population. Language of a country has a prominent role to enrich its culture , therefore to create a strong impact, the marketers should judge the role of language at the time of communicating with their target audiences

Symbols and signs

In Indian culture non-verbal communications or symbols and signs play a very important role as the country is rich in her customs and ritual greetings

Each gesture has a strong meaning

Therefore, the marketers may use symbols or signs as a cause to find a place in the mind of Indian consumers.

Traditions

Since, traditions of a society stays and are long-lasting in nature, therefore, it plays a vital role to control the behaviour of individuals

They are either retained or modified to ensure a positive response from their target audience

Rituals and customs

Ways an individual express and practice its identity. They are cultural norms that travel from generation to generation, therefore, for marketers, these rituals play a vital role to anticipate the behaviour of their target consumers

There are also value dimensions of Indian society

Individual and family

Defined as collectivist

Encourages interdependence on family and friends, social connectivity and mutual compromise

In India people search security and esteem within the limits of the near and dear, therefore the marketer may use this Indian sensitivity towards family as a stimuli that their product is not seen as an alien product in the market

Society through conformity

“Indian society is more harmonious, less comparative and not hardcore competitive in nature” , therefore, changes with the right balance between old and new ideas is acceptable

Success and growth

In society, social recognition and acceptability is more successful than individual preference

Age and youthfulness

“Indian culture respects for the wisdom and experience of older generation”, old generation is much more socially active and open to renovate their thought process

Happiness and adaptability

In India, person’s happiness is fundamental, and worldly gain is not the main route of ensuring happiness

Religion and spirituality

In India people are much more religiously and spiritually involved, therefore, a marketer cannot do much to change the beliefs of people, but can always try and market its products within that consensus

Positive Implications

An organisation focussing on such exclusive culture and values, especially the cultural factors, here are the following benefits:

Customers, specifically Indian customers believe in one thing, i.e. our own product, and the main barrier is the Alien Culture, which is handled by such factors. Therefore, by implementing the marketing strategies in accordance with these cultures and values makes it easier for the managers to create a brand image in the mind of the people.

An organisation can get access to untapped markets in the later stages of their business because of the fact that India is a land of diverse cultures and there are still many segments in the market that have not been previously used before to the fullest. Therefore, there is a lot of scope in the market, just that an organisation should know the ways of grabbing it.

Mastering the culture factors can lead to mass customisation because of the fact that you have so many cultures and values to offer and different kind of people viewing the products in their own way. Therefore, organisations have the chance of selling the same products just by modifying it in a way that it is easily acceptable by the people of a specific culture. For example, cartoon network, some it shows which are broadcasted in English in all the western countries, but to tap the Indian market they started broadcasting the same shows in Hindi in India.

Accelerated growth in:

Market share- if sales will be increasing by taking all the steps to suit the culture and values, the market share of the organization will automatically increase.

Profitability- once the organisation have capitalised the market and their product is no more viewed as an alien product, the profitability of the organisation will boost up.

Market Value- because of substantial increase in market share and profitability, the value of the organisation in the market will increase automatically.

Organisations can identify their needs and aim to provide those needs with exceeding customer expectations

Organisations can maintain better establishments and standings in those respective markets. Once the organisation has tapped the market to the fullest, it should make extra efforts to maintain their standing in the market.

华盛顿essay代写 The Importance of Culture and Values in Globalization