也很难监控人口、政治和文化环境的同时,它是复杂的分析预测客户需求的所有元素。此外,类似于经济环境,某些情况下证明监测社会环境预测客户需求不能总是有效的,特别是在一些不可预知的事务发生时,杨和李(2008)显示,2008年4月,家乐福是法国零售公司在中国遇到突如其来的危机。危机源于广泛传播在BBS帖子,一些政治原因文章呼吁所有中国人在5月1日不去家乐福购物。这吸引大量网民支持来实现。调查“抵制家乐福”是否由新浪财经显示超过560000个用户声称他们不会去家乐福在整个月。不难形象,家乐福的一大损失,但是,它是不能被监控因为家乐福在中国非常受欢迎,有73家大型超市,在中国8个超市和8个冠军。最后,尽管很难监测社会环境和监控并不总是有效的预测客户的需求,毫无疑问,社会环境的监测大大有助于预测客户的需求。因此,聪明的市场营销人员知道如何追踪人口趋势,表明他们的目标顾客想要什么,然后迅速采取行动,以满足这种情况。
国立戏剧艺术学校论文代写:社会监测
Also, it is difficult to monitoring the demographic, political and cultural environments at the same time, and it is complicated to analyze all elements to anticipate the customer requirements. Furthermore, similar to the economic environment, some cases prove that the monitoring of the social environment to anticipating customer requirements cannot be always valid, especially when some unpredictable affairs happens, Yang and Li (2008) showed that in the April of 2008, Carrefour which is a French retail firm encounter a sudden crisis in China. The crisis stems from the widely spreading posts on the BBS, with some political reasons the posts call on all Chinese people not to go shopping in Carrefour on 1st May. And this appeal achieved a huge number of netizens’ supports. The survey of “whether or not boycott Carrefour” conducted by Sina Finance showed that over 560,000 users asserted that they would not go to Carrefour in the whole month. It is not difficult to image that what a large loss for Carrefour, however, it is cannot be monitored because Carrefour is extremely popular in China which have 73 hypermarkets, 8 supermarkets and 8 champions around the China.
To conclude, although it is difficult to monitor the social environment and the monitoring is not always valid to anticipate customer requirements, there is no doubt that the monitoring of social environment greatly contributes to anticipating customer requirements. Therefore, the smart marketers know how to track the demographic trends and indicate what their target customers want, and then take swift actions to cater this situation.