本研究的主要目的是探索当地小企业的电子营销或网络营销的可能性。他们是否可以通过电子营销或网络营销来推销他们的产品和服务。对于已经在使用某些形式的互联网营销的本地小企业，可以做些什么来增加成功的在线营销活动的可能性？具体来说，本研究将：1）确定电子营销对小企业可以发挥什么作用，2）探索不同电子营销组件如社交网络，病毒性营销，博客，搜索引擎营销，小型企业的影响，3）识别使用这些不同的电子营销组件的优点和缺点，以及4）基于研究的结果为成功的电子营销活动创建可能的建议。本章介绍了用于确定本研究问题的方法，并描述了用于得出各种结论的数据收集技术。
根据问题的性质和要调查的问题，定性或定量方法通常会更合适（Creswell，2003）。研究的目的决定了最适合研究问题的研究方法。这种定性研究试图了解小型本地企业的互联网营销专家在其在线营销活动的可行性和成功或失败的印象，反应和感觉。由于本研究的目的是深入探究所研究的现象，因此优选采用定性方法。并且由于本研究的预期结果是用语言描述的，以使理解作为本研究的基础的现象，单独使用数字不能提供对现象的深入描述和意义。因此，这种研究的定量方法是不合适的。本研究选择了定性研究设计作为最合适的方法，因为定性研究设计旨在调查，解释和分析由于访谈产生的数据。
澳洲中央昆士兰大学论文代写:电子营销
The primary objective of this study is to explore into the possibility of E-marketing or online marketing for the local small businesses. Whether is it possible for them to market their product and service by means of electronic marketing or online marketing or not. For local small businesses that are already using some forms of Internet marketing, what can be done to increase the possibility for a successful online marketing campaign? Specifically this study will: 1) Identify what role E-marketing can play for small business, 2) Explore the impact of different E-marketing components like social networking, viral marketing, blogging, Search engine marketing, on small businesses, 3) Identify the advantages and disadvantages of using these different E-marketing components, and 4) Create a possible recommendation for a successful e-marketing campaign based on the outcome of the study. This chapter presents the methodology used to identify the problem of this study, and describe the data collection techniques used to draw the various conclusions.
Depending on the nature of the question and problem to be investigated, either a qualitative or a quantitative approach would generally be more appropriate (Creswell, 2003). The purpose of the study dictates the research methodology that best suits the research questions. This qualitative study sought to understand the impressions, reactions and feelings of experts in internet marketing of small local businesses concerning the feasibility and the success or failures of their online marketing campaign. Since the aim of this study was to probe deeply into the phenomenon under investigation, a qualitative approach was preferred. And since the expected results of this study was described in words to bring understanding to a phenomenon that was the basis of this study, the use of numbers alone could not offer in-depth description and meaning of a phenomenon. Therefore, a quantitative approach to this research was not appropriate. A qualitative research design was selected for this study as the most appropriate approach since a qualitative research design sets out to investigate, interpret, and analyze data that is generated as a result of interviews.
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