服务营销组合也被称为一个扩展的营销组合,是服务的一个组成部分。服务营销组合包括7 P与产品营销的4 P组合。简单地说,服务营销组合假设服务产品本身。但是它增加了3 P的最佳服务交付所需。
产品-产品服务营销组合在本质上是无形的。产品营销组合的元素包括有形的好和所有的服务伴随生产最终产品。一个产品一个包或包,包括总提供的商品和服务。例如,购买一个酒店房间包括客房、健身中心、游泳池、餐厅、洗熨服务,礼宾,家政服务,等。一个餐馆吃一顿饭由实际的食物,主人或女主人,和服务员,等。最后,一个
旅行经验包括一系列产品和服务开始在购买的时间和旅行归来后结束。介于两者之间的,比如酒店服务,餐馆,和运输(包括出租车和公交车),影响整个体验。的一些变量是“产品”决定的一部分包括品种、质量、设计、功能/设施、品牌、包装、支持服务和保证。如前所述,决定适当的组合的商品和服务是基于消费者的愿望和需求(市场营销的概念。
澳洲悉尼大学论文代写：营销组合
The service marketing mix is also known as an extended marketing mix and is an integral part of a service . The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery.
Product – The product in service marketing mix is intangible in nature. The product element of the marketing mix includes the tangible good and all of the services that accompany that good to produce the final product. A product is a package, or bundle, of goods and services that comprise the total offering. For example, the purchase of a hotel room includes the guest room, fitness center, pool, restaurants, valet service, concierge, housekeeping service, etc. A restaurant meal consists of the actual food, host/hostess, and waiters, etc. Finally, a
travel experience consists of a chain of products and services starting atthe time of purchase and ending upon returning from the trip. Everything in between, such as hotel service, restaurants, and transportation (including taxis and buses), affect the overall experience. Some of the variables that are part of the ‘product’ decision include variety, quality, design, features/amenities, brand name, packaging, supporting services, and warranties. As stated earlier, the decision regarding the proper mix of goods and services is based on the wants and needs of consumers (the concept of marketing.
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