通过环保和采用电动汽车，它在吸引环境和社会关注力强的顾客方面处于非常有利的地位。这是关键的Zipcar在构建品牌资产除了吸引更多的客户。这种触发在长期的经济和社会中断帮助创造更多的意识到汽车共享，不仅有利于提高汽车使用Zipcar平日。它的舰队只在夜间和周末使用，而大多数人白天都在空转。除了吸引更多的私营企业组织在员工身上使用IT车队，而不是使用员工自己的汽车，它还可以调查有说服力的市政机构或像社会工作者或护士这样的政府工作人员来利用其服务。此外，由于压力降低燃油消耗和汽车的使用，它的概念可以提供一个独特的、可行的长期解决方案。通过对高校建立它的存在，它创造了一个强烈的意识，在汽车共享以及标志着新一代的环境和社会关注的缓解长期粉丝的立足点。学生是新一代的自助经济，非常适合Zipcar自助服务模式的一部分。通过体验与Zipcar的概念和汽车共享服务，有较高的机会，这些学生将继续使用汽车共享作为一种替代汽车的所有权而不是买一个。
澳洲能源论文代写:电动汽车
By been environmental friendly and adopting the use of electric cars, it is in a very strong position to entice customers who have strong view about environmental and social concern. This is critical to Zipcar in building up its brand and equity apart from attracting more customers. Such trigger in term of economics and social interruption help to create more awareness about car-sharing that can only benefit Zipcar.Increase weekday car usage. Its fleet are only utilised at night and weekend while majority are idling during the day. Besides attracting more private business organisation to use it fleets on employees as opposed to using employee own cars, it can also look into convincing municipal agencies or government workers like social workers or nurse to utilise its services. Furthermore, as pressures mount for reduced fuel consumption and car-usage, its concept can provide a unique and viable long term solution.By establishing its presence on college, it has created a strong awareness and foothold of fans in term of the ease of car sharing as well as marking its environmental and social concern among the new generation. The students are part of the new generation of self-service economy that fits nicely to Zipcar self-service model. By experiencing with Zipcar concept and car sharing service, there is a high chance that those students would continue to use car-sharing as an alternative to car ownerships instead of buying one.