公司的每个部门都进行创造价值的活动，以设计，生产市场，交付和支持公司的产品。公司的成功不仅取决于各部门的工作情况，而且取决于各部门如何协调其活动。“价值链是内部部门的一系列内部部门，它们开展创造价值的活动，以设计，生产市场，交付和支持公司的产品“。 （Armstrong和Kotler，2011，第75页）
Insure和Go是一家成功的保险服务公司，总部设在埃塞克斯。作为一个相对年轻的企业，Insure和Go确定需要通过正式培训发展其一线经理的管理技能。价值链分析是一个强大的工具，管理人员可以识别公司内部为该组织形成价值链的关键活动，并具有为公司提供可持续竞争优势的潜力。组织的竞争优势在于其在价值链上比竞争对手更好地执行关键活动的能力。
为了进行价值链分析，公司分为初级和支持活动。主要活动是与生产相关的活动，而支持活动则是为企业的有效性和效率提供必要背景的活动，如人力资源管理。该公司的主要和次要活动详细讨论如下。
澳洲莫纳什大学论文代写:价值链
Each department in a company carries out value- creating activities to design, produce market, deliver and support the firm’s products. The firm’s success depends not only on how well each department performs its work but also on how well the various departments coordinate their activities.”Value chain is the series of internal departments that carry out value-creating activities to design, produce market, deliver and support a firm’s products.” (Armstrong and Kotler, 2011, p.75)
Insure and Go are a successful insurance services company based in Essex. As a relatively young business, Insure and Go identified the need to develop the managerial skills of its first line managers with formal training. Value chain analysis is a powerful tool for managers to identify the key activities within the firm which form the value chain for that organisation, and have the potential of a sustainable competitive advantage for a company. There in competitive advantage of an organisation lies in its ability to perform crucial activities along the value chain better than its competitors.
In order to conduct the value chain analysis, the company is split into primary and support activities. Primary activities are those that are related with production, while support activities are those that provide the background necessary for the effectiveness and efficiency of the firm, such as human resource management. The primary and secondary activities of the firm are discussed in detail below.
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