这是一个营销计划的一个叫做CHEW-DEN的新产品。四上升的企业家建立了新公司印度分公司。他们想成为健康相关消费品的市场领导者。推出的第一个产品是一个口香糖叫CHEW-DEN这将不仅提供持久的新鲜感,也提供牙科保健。据研究口香糖市场是印度是巨大和增长。很少有国际印度公司做很好的生意像箭牌和Perfetti但是我们的新产品有几个特殊的成分,使CHEW-DEN市场最健康的口香糖。我们想提供非常合理的价格在市场上类似于其他可用的产品。
如果我们看看口香糖在印度的人均消费每年只有8相比在美国每年2000在俄罗斯& 1000。牙龈的市场份额在2008年增加了20%。当前印度口香糖市场规模估计约1000卢比(INR)和这toA新产生的公司提供了广泛的机会。它已经上升为新的的生活方式市场拥有巨大的市场潜力。
据调查,可以给更多的强调西方区但其他领域也潜在市场。目标客户是青春和我们的目标市场包括人属于中产阶级和中产阶级家庭糖果项目通常专门口香糖是奢侈品。
澳洲莫道克大学论文代写:营销计划
This is a marketing plan of a new product called CHEW-DEN. Four rising entrepreneurs have established a new company Leading India Pvt. Ltd. They want to be the market leaders in health related consumer products. The first product that is to be launched is a chewing gum called CHEW-DEN which would not only provide long lasting freshness but also provide dental care. According to research the chewing gum market is India is huge and is growing day by day. There are few International companies that are doing very good business India like Wrigley’s and Perfetti but our new product has few special ingredients that make CHEW-DEN the healthiest chewing gum in the market. We want to offer very reasonable prices similar to other available products in the market.
If we look at the per-capita consumption of chewing gum in India it is only 8 per year as compared to 2000 per year in U.S.A & 1000 in Russia. Market share of gums has increased by 20% in 2008.The current size of the Indian chewing gum market is estimated to be about 1000 Crores (INR) and it provides wide opportunities to new arising companies. It has risen as the new style-of-living market having great market potential.
According to the survey, more emphasis can be given to the west zone but other areas are also potential market. The target customers are youth and our target market also includes people who belong to middle-middle and upper-middle class families as confectionary items specially chewing gums are normally luxury items.
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