澳洲麦考瑞作业代写:宣传计划

其次，组织需要制定一个通过媒体向公众传达信息的宣传计划。正如耶鲁大学(1991:13)所提到的，良好的宣传计划将“帮助组织在出版物和广播时间的竞争中脱颖而出”。在进一步的扩展中，组织可以得到很多免费的报道，如果它做的正确，并发送到目标媒体(耶鲁，1991)。有效的宣传计划可以包括确定活动或产品的目标，也可以决定向公众发送什么信息。它可能会让公众意识到这个活动或产品，“在一个人的社区中建立更强大的声誉，或者仅仅是将组织介绍给媒体和公众”(Hashemi, 2008)。在了解了组织的目标之后，它能够确定正确的目标受众，将信息传递给那些对信息感兴趣的人(Hashemi, 2008)。因此，有效的宣传计划是保持正面宣传最重要的战略，它能使企业树立良好的形象。因此，积极的宣传可以建立和保持组织和公众之间的善意和相互理解(Hasek, 2001)。换句话说，有效的宣传成功地支持了公共关系。

澳洲麦考瑞作业代写:宣传计划

Secondly, organization needs to develop making a publicity plan for presenting their message to the public via the media. As mentioned by Yale (1991:13), with a good publicity planning will “help the organizations come out ahead in the competition for space in publications and air time”. In a further extend, the organizations can get a lot of coverage for free if it is done correctly and sent to targeted media (Yale, 1991). Effective publicity plan can be including as determine goal of event or product and also decide what message send to public. It may create public awareness that the event or product, “build a stronger reputation within one’s community or simply to introduce organization to the media and public” (Hashemi, 2008). After knowing organization’s goal, it enables to determine right target audiences which deliver the message to people who will be interest the message (Hashemi, 2008). Therefore, effective publicity plan is most important strategic for maintain positive publicity, and its lead to good image of one’s business. As a result positive publicity can be establish and maintain goodwill and mutual understanding between organization and its publics (Hasek, 2001). In other words, effective publicity supports public relation as successfully.