竞争定价:维特克按以下步骤延长通过设置商品价格按照市场同类产品的价格(现有或新推出的)。我们很清楚,惠塔克巧克力是由新西兰人不仅喜欢它的定价也是巧克力的质量。根据营销经理惠塔克,可可脂是更昂贵,但仍在正常价格卖巧克力有益于公司输出相比其他公司可可像吉百利。
差别定价:差别定价的基础上,惠塔克巧克力可以通过优惠券推广和销售他们的产品,大型销售,价格折扣和销售渠道。也取决于人口或客户区分诸如年龄、生活方式、状态和收入。此外,竞争对手和市场研究和定价的基础上别人的公司是有益的。
捆绑定价:公司可以销售他们的产品通过增加产品在桶的体积和对正常的价格出售他们的产品。每个人都喜欢的包产品接近节日如圣诞节和礼物给任何人。他们可以降低价格接近节日对客户吸引力和利润。它区分竞争提供剩余的客户通过提供产品的包在一个包中。
澳洲阿德莱德大学论文代写:定价
Competition-based Pricing: Whittaker follow the steps to stay longer in the market via setting the price of goods in accordance with the price of similar products (already existing or newly launched).As we know very well, Whittaker chocolates are liked by KIWI people not only of its pricing but also their quality in chocolates. According to marketing manager of Whittaker, cocoa butter is more expensive but still they are selling chocolates on normal price which is beneficial for company output as comparison to other company cocoa like Cadbury.
Differential Pricing: On the basis of differential pricing, Whittaker chocolates can promote and sell their products through coupons, mega sales, price rebates and distribution outlet. Also it’s depending on demographics or customer distinctions like age, lifestyles, status, and income. Moreover, on the basis of competitors and market research and pricing of others companies is beneficial.
Bundle Pricing: – Company can sell their product by increasing the volume of products in bucket and sale their product on normal prices. Everyone like the bundle products near to festivals like Christmas and for gift to anyone. They can down their prices near to festivals for customer attractions and for some profit. it differentiate the competition by providing a surplus to the range of customers through offering the bundle of products in a package.
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