莫纳什论文代写:中国物流业
莫纳什论文代写:中国物流业
在过去的十年中,消费者的购买行为发生了巨大的变化。为了取得成功,在任何企业,特别是在今天的动态和迅速变化的市场,供应商需要知道他们的一切有关消费者他们想要什么,他们想什么,他们需要什么,以及它如何影响消费者决策(从与该公司2007)。
一方面,复杂的消费者和客户将在这个竞争激烈的环境中对供应商的需求越来越大。在物流业中,如何识别客户的需求,并满足他们在这样的竞争环境中的利润供应商是最关心的公司。另一方面,消费者的购买行为也影响着营销策略。了解影响消费者购买行为的因素,可以预测消费者的需求和期望的产品或服务,从而建立一个有效的营销策略,促进产品在市场中的正确位置(克里斯托弗和派克2003)。
一个成功的物流公司可以提供及时的运输和交付产品到一个特定的目的地或客户。物流活动可以简单分为海运和空运。快递运输是一种运输方式,可分为航空货运。它为客户提供快递服务。世界各地的客户选择快速、可靠、及时的送货服务,为客户选择快速、快捷、快捷的服务。
(华侨城,2011)。物流在中国:提前思考[在线]
全球商品和服务贸易成为世界上最大的经济体,它比任何一个国家的经济都多。价值:18兆3000亿美元在2010。它的工作原理是为国际客户提供运输服务的物流公司。全球贸易将继续增长,这将是亚太地区的带动,及新兴市场,如中国。
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Consumer buying behavior has changed dramatically in the past decade. In order to succeed in any business, and especially in today’s dynamic and rapidly evolving marketplace, suppliers need to know everything they can about consumers-what they want, what they think, what they need and how it influences on consumer decision (Schiffman & Kanuk 2007).
On one hand, the sophisticated consumers and customers will demand more and more from suppliers in this competitive environment. In logistics industry, how to identify the customer needs and satisfy them as a profit supplier in such competitive environment is what the most companies concerned. On the other hand, consumer buying behavior also affects marketing strategy. To understand the factors influencing consumer buying behavior can predict consumer needs and expectations of products or services provided so as to set up an effective marketing strategy and promote products in a right position in marketplace (Christopher & Peck 2003).
A successful logistics company can provide prompt transportation and deliver the products to a particular destination or to a client. Logistics activities can be simply divided into sea freight and air freight. Express transportation is one of the transportation modes and can be classified into air freight. It provides courier service to customers. Customers choose express service because of its rapid, reliable, time-definite delivery service all over the world.
(Oct,2011).Logistics in China: Thinking ahead[Online], Available: http://logisticsmgmt.com/images/site/LM1110_GL_ChinaUpdate.pdf 类似结果[Sep 15, 2011].
Global trade of goods and services becomes to the largest economy in the world and it is more than the economy of any one country. Value: $18.3 trillion in 2010. It works by Logistics Company which provides transportation service to international customers. Global trade will continue to grow up and it will be driven by Asia Pacific, and its emerging market, such as China.
Frederick W. Smith, 2011 FedEx corporation, annual report 2011, United States:Frederick W.Smith