墨尔本代写Assignment:文化距离测量及其影响

墨尔本代写Assignment:文化距离测量及其影响

在当今全球化的世界经济，国家正成为极具文化。更好地了解全球消费文化及其对消费者行为的影响将发挥不可或缺的作用，为国际市场营销和消费者研究人员进入新的国际市场。在当前跨文化环境文化差异的作用是定位营销策略考虑（克罗伯论文，1952）。国际营销战略的设计和了解当地的市场文化是一个挑战，新的消费者研究人员了解和分析外国消费者的需求。这是理解文化维度方面探讨文化对消费者决策的影响至关重要，作为文化倾向于操纵基于文化价值体系的消费决策（2010阿卡卡和奥尔登）。这种文化价值体系作为社会成员和消费者与产品之间的相互作用的指导。

什么是文化？根据Hofstede（2001），文化的定义是，“区分一组或类的成员从另一个“人的思维的总体规划。这个定义的主要论点集中在客位研究，其中研究者寻找普遍的文化自由的概念及其理论。然而，主位的方法是一种替代方法，侧重于研究和理解其问题的学科。文化的定义方法，“透镜”通过一切现象出现。它决定了这些现象的采用和吸收露娜和Gupta（2001）。事实上，有几个模型的文化差异，是用来确定文化的框架，在共享组或在一组作为一个解释性的消费行为模型。本文对Hofstede的文化维度模型提出的（2001）和房子（2004）和全球消费市场的不同文化的影响。

墨尔本代写Assignment:文化距离测量及其影响

In today’s globalised world economy, the nations are becoming extremely cross-cultural. A better understanding of global consumer culture and its influences on consumer behaviour will play an integral role for both international marketers and consumer researchers to penetrate new international markets. The role of cultural difference in the present cross-cultural environment is taken into consideration for localizing marketing strategies (Kroeber and Kluckhohn, 1952). The designing of international marketing strategies and understanding the local market cultures is a challenge for new consumer researchers to understand and analyse the needs of foreign consumers. It is essential to understand the aspects of cultural dimensions to assess the impact of culture on consumer decisions, as the culture tends to manipulate the decisions of the consumer based on cultural value system (Akaka and Alden, 2010). This cultural value system acts as a guide for interactions within the members of the society and between the consumer and its products.

What is culture? According to Hofstede (2001), the culture is defined as, “the collective programming of the mind which distinguishes the members of one group or category of people from another”. This definition focusses on the etic approach, where the researchers look for universal or culture free concepts and its theories. However, the emic methodology is an alternative approach focussing on the subject being researched and understanding its issues. Culture is defined emically as, “the ‘lens’ through which all phenomena are seen. It determines how these phenomena’s are adopted and assimilated” Luna and Gupta (2001). In fact, there are several models of culture differences which are utilized to determine the framework of culture in shared groups or in a group acting as an interpretive model of consumer behaviour. This paper evaluates the culture dimension models proposed by Hofstede (2001) and House (2004) and the impact of different cultures in global consumer market.

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