澳洲商业战略代写:可口可乐

成本领先是差异化战略的另一个方面。这种策略的重点是使产品以尽可能低的成本提供给消费者。这是实现的时候，行业管理，以尽量减少成本，在制造的产品。可口可乐公司一直在使用品牌和成本领先战略，以确保他们在竞争日益激烈的全球市场上取得成功。这影响了消费者对公司产品的看法，尤其是在美国，他们认为公司是他们自己的，传统的，友好的，爱国的。这使得该公司在中国销售了更多的产品。可口可乐公司所采用的差异化战略使其获得了其他公司所不知道的成功，尤其是通过品牌化其产品。可口可乐面临的主要挑战是来自其他品牌如百事可乐的竞争。美国的大多数消费者更喜欢百事可乐而不是可口可乐。由于可口可乐公司深知这一点，而且也无能为力，所以它决定为自己的产品制定防御策略，同时确保留住现有的消费者，并保持他们的购买频率。这可能会使可口可乐公司考虑开发另一个不同的品牌形象。

澳洲商业战略代写:可口可乐

Cost leadership is the other aspect of differentiation strategy. This strategy focuses on availing the product to the consumers at the lowest cost possible. This is achieved when the industry manages to minimize the costs it incurs during manufacturing of the product. The Coca-Cola Company have been using branding and cost leadership strategies to ensure they succeed in the ever competitive global market. This has affected the consumer’s view of the company’s product and especially united states where they view the company as their own, traditional, friendly and patriotic. This makes the company sell more of its product in the country. The differentiation strategies used by Coca-Cola Company has made it achieve success unknown by other companies and especially through branding its products.The major challenge that Coca-Cola faces is the competition it gets from the other brands such as Pepsi. Most of the consumers in the United States prefer Pepsi over Coke. Since Coca-Cola knows this and nothing much can be done, it has decided to develop defensive strategies for its product at the same time ensuring it retains existing consumers as well as maintaining their purchasing frequency. This may make the Coca-Cola Company consider developing another different brand image .